Wes Kao – Medium

Wes Kao

Second and third order consequences

Think about the downstream ramifications of your actions

Sep 11, 2020

Second and third order consequences

Sep 11, 2020

Insecure vibes are a self-fulfilling prophecy

Get rid of them and you’ll appear more confident

Aug 20, 2020

Insecure vibes are a self-fulfilling prophecy

Aug 20, 2020

Eyes light up (ELU)

The litmus test for whether your story struck a chord

Aug 14, 2020

Eyes light up (ELU)

Aug 14, 2020

Case study: Dissecting an everyday story

On the surface, this is a story about a 3 year old. But like all good stories, it’s also about the reader.

Aug 5, 2020

Case study: Dissecting an everyday story

Aug 5, 2020

Raise the ceiling or lower the floor

To create value, you have two choices

Jul 31, 2020

Raise the ceiling or lower the floor

Jul 31, 2020

The Texting Method

Get past writer’s block

Jul 22, 2020

The Texting Method

Jul 22, 2020

How to be more analytical

Learn the skill of pattern matching

Jul 17, 2020

How to be more analytical

Jul 17, 2020

Spiky point of view: Let’s get a little controversial

A spiky point of view is a perspective others can disagree with

Jul 10, 2020

Spiky point of view: Let’s get a little controversial

Jul 10, 2020

Brand marketing vs. performance marketing

Why this decision impacts everything about your marketing

Jun 30, 2020

Jun 30, 2020

Tone and words: Use accurate and precise language

Word choice matters more than you think

Jun 25, 2020

Tone and words: Use accurate and precise language

Jun 25, 2020

Wes Kao

Wes Kao

Marketing | Product | Strategy | Prev: altMBA, Seth Godin HQ, Flite (acq by Snapchat), Gap Inc. @wes_kao | weskao.com

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