Wes KaoSecond and third order consequencesThink about the downstream ramifications of your actionsSep 11, 2020Sep 11, 2020
Wes KaoInsecure vibes are a self-fulfilling prophecyGet rid of them and you’ll appear more confidentAug 20, 2020Aug 20, 2020
Wes KaoEyes light up (ELU)The litmus test for whether your story struck a chordAug 14, 2020Aug 14, 2020
Wes KaoCase study: Dissecting an everyday storyOn the surface, this is a story about a 3 year old. But like all good stories, it’s also about the reader.Aug 5, 2020Aug 5, 2020
Wes KaoRaise the ceiling or lower the floorTo create value, you have two choicesJul 31, 2020Jul 31, 2020
Wes KaoSpiky point of view: Let’s get a little controversialA spiky point of view is a perspective others can disagree withJul 10, 2020Jul 10, 2020
Wes KaoBrand marketing vs. performance marketingWhy this decision impacts everything about your marketingJun 30, 2020Jun 30, 2020
Wes KaoTone and words: Use accurate and precise languageWord choice matters more than you thinkJun 25, 2020Jun 25, 2020