Second and third order consequencesThink about the downstream ramifications of your actionsSep 11, 2020Sep 11, 2020
Insecure vibes are a self-fulfilling prophecyGet rid of them and you’ll appear more confidentAug 20, 2020Aug 20, 2020
Case study: Dissecting an everyday storyOn the surface, this is a story about a 3 year old. But like all good stories, it’s also about the reader.Aug 5, 2020Aug 5, 2020
Spiky point of view: Let’s get a little controversialA spiky point of view is a perspective others can disagree withJul 10, 2020Jul 10, 2020
Brand marketing vs. performance marketingWhy this decision impacts everything about your marketingJun 30, 2020Jun 30, 2020
Tone and words: Use accurate and precise languageWord choice matters more than you thinkJun 25, 2020Jun 25, 2020