Wes KaoSecond and third order consequencesThink about the downstream ramifications of your actions3 min read·Sep 11, 2020----
Wes KaoInsecure vibes are a self-fulfilling prophecyGet rid of them and you’ll appear more confident4 min read·Aug 20, 2020----
Wes KaoEyes light up (ELU)The litmus test for whether your story struck a chord3 min read·Aug 14, 2020----
Wes KaoCase study: Dissecting an everyday storyOn the surface, this is a story about a 3 year old. But like all good stories, it’s also about the reader.4 min read·Aug 5, 2020----
Wes KaoRaise the ceiling or lower the floorTo create value, you have two choices2 min read·Jul 31, 2020----
Wes KaoSpiky point of view: Let’s get a little controversialA spiky point of view is a perspective others can disagree with5 min read·Jul 10, 2020----
Wes KaoBrand marketing vs. performance marketingWhy this decision impacts everything about your marketing5 min read·Jun 30, 2020----
Wes KaoTone and words: Use accurate and precise languageWord choice matters more than you think4 min read·Jun 25, 2020----